All Becca founder Rebecca Morrice Williams wanted
were cosmetics that not only concealed blemishes, but looked natural, felt light-as-air, and lasted all day. After six years of scientific development, the Becca brand was born. Along with the technical research, the Australian-born Williams took her expertise as a makeup artist to create her famed foundations, concealers, and powders, which come in 34 skin-matching shades —from meringue to espresso —and offer buildable coverage. Crème blushes, vibrant lipsticks, thickening mascaras, and all-in-one palettes complete the internationally recognized collection.